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Square digital menu board: how to show your menu on a TV.

Square runs your register. A menu board runs on the TV your customers read. Here is how the two work side by side today.

By Jimmy Anderson, owner of Sweet Aloha Ice Cream and founder of Wow Menu Boards. Published Nov 2026.

Wow Menu Boards is made by Streamline SMB, LLC, Jimmy's software company.

What Square gives you for menu screens

Square makes the register, the card reader and the kitchen display. Its kitchen display (Square KDS) shows new orders to your cooks, with ticket timers and prep stations. You can read how it works on Square's own KDS page. It is made for the people in the back, not for the guest at the counter.

The screen your guests read is a different job. It shows your items, your prices and a few good photos, and it stays on all day. Many Square shops fill that job with a separate menu board.

Think of it as two screens with two jobs. One faces the kitchen and changes with every order. One faces the customer and changes only when the menu does.

Using a menu board next to Square today

Here is how it works at a shop with Square today. Your register stays your register. Your menu board runs next to it on its own TV. You do not plug the board into Square, and you do not change how you take orders.

We run our boards the same way at Sweet Aloha. The register is one thing, and the screens are another. Our TVs play full-HD pictures and motion, switch on and off at our opening and closing times, and keep playing if the internet drops. All five of our TVs do this every day.

Your TV can be one you already own. If it has Fire TV built in, you install our app. If not, you plug a Fire TV Stick into the HDMI port on the back.

The By the Scoop panel of a Sweet Aloha menu board: Keiki and Adult scoop prices for 1, 2 and 3 scoops
One panel from our scoop board: two sizes, three counts, big prices. A customer reads it in a few seconds.

Running Wow next to Square today

Say you change a price in Square. Maybe a large shake goes from one price to the next on Monday. Here is what you do on the board side.

  1. Change it in Square first, the way you always do.
  2. Send us the change. Text it, or use the contact form. "Large shake, new price, from Monday" is enough.
  3. We update your board and send it to your screens. The next time the screens refresh, the new price shows.

That is two places to update, and we are plain about it. The board does not read Square by itself today. If you forget to tell us, the register and the screen will not match. Keep a short habit: price changes at the register, then one text to us the same day.

Use Square and want a board? Tell us. We set up your first screen with you, free for 14 days, no card.

Tell us you use Square

Who does what, side by side

Here is a plain look at the work. Each job has one owner, so nothing is left to guess.

JobIn SquareOn the board
Take an orderYour register takes itNothing to do
Change a priceYou change it in SquareYou send us the change, we update the board
Add a new itemYou add it in SquareYou send us the name, price and a photo
Show orders to cooksSquare KDS, if you use itNothing to do
Turn the screen on and offNothing to changeSet to your hours, no remote

What a good Square-shop board looks like

You do not need your whole Square catalog on the screen. Most shops have far more items in the register than a customer can read at once. Pick the 12 to 18 items people ask about most.

For a cafe on Square, that may be 8 drinks, 4 food items and 3 add-ons. Put the sizes and prices in one clear column. Use big type: about 48 pixels for item names and 56 for prices on a 1080p screen. Keep one photo of your top seller.

Items that sell out each day can stay in the register and stay off the board. When a new seasonal item arrives, send it to us with a photo, and it can ride in the next update.

Questions to ask before you pick a menu board

Whatever board you choose, ask these. They matter more than the feature list.

  • How does a price change get from my register to the screen? Ask the seller to walk you through one real change.
  • What happens if the internet drops? The screen should keep playing.
  • Do I need to buy a new TV? You may already own one that works.
  • What do I pay per screen, per month? Ask for it in writing.
  • Who do I call when it breaks? Ask for a real person.

Our answers: our Basic plan is $12 per screen, per month. Standard is $19 and Pro is $29. There is no contract, and you can cancel any time. See pricing for what each plan includes, and what works with your register today.

Keep reading

Run your shop's menu like we run ours.

We open free trials a few shops at a time, and we set up your first screen with you.

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14 days free, no cardNo contract. Cancel anytime.